Psychology of Auction:Social Proof!
Psychology of Auction: Social Proof! We are often asked about how auctions work, and what makes a good auction so thought we would share the following article that we wrote for another publication: Have you ever wondered about the psychology of auctions? Have you heard of “social proof? If you understand it you can use it to your advantage. If you attend any auction across Auckland there’s a good chance you’ll see the follo…
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Building Inspection:Standard Clause or additional Clause?
Building Inspection: Standard Clause or Additional Clause? Q: What is the difference between using the Building Inspection clause on the front of the standard sale and purchase agreement, and inserting a building clause in the “additional clauses” section? Which would you recommend to a purchaser? Raewyn T. Good question Raewyn. Firstly, there is no obligation to use the standard clause rather than your own ‘custom’ clause (which you can …
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Who's looking after Whom?
Who’s Looking after Whom? Q: We have recently sold our house and bought another. Dealing with different sides of these two real estate transactions has been a little confusing. When we sold we dealt exclusively with the agent we were selling with, but when we bought we used a buyer’s agent and yet we still had dealings with the seller’s agent? I’m interested in whose best interest’s agents are meant to represent. Danny Y. A: Great question…
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Where Should my Property be Advertised?
Where Should my Property be Advertised? Q: I’m about to list my property for sale and I’m concerned about getting it marketed properly so that my home sells for the best price. What should I be looking out for? Bruce F. A: It is really refreshing to hear someone asking about how best to market their property. In our opinion, a comprehensive marketing campaign is the first, and possibly the most important, step in getting a premium price. T…
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